Sindhuja ShanmugasundaramNov 13, 20182 min readI am emotionally bonded with my Chocolate Brand#KitKat #Cadbury #Snickers Emotional branding is a highly influential technique to hook the users. It is a consumer-centric approach (Or...
Sindhuja ShanmugasundaramNov 5, 20182 min readCustomer Perception is Everything - Brand Perception #KitKat #Cadbury #Snickers Brand owners feel that they know what their brand represents but what determines brand perception is what the...
Sindhuja ShanmugasundaramOct 29, 20184 min readAm I loyal to the Brand ?- Brand Switching#KitKat #Cadbury #Snickers A loyal Customer is like an asset to the Company. The cost of acquiring a new customer is very high compared...