The Ferrero Group I am sure you are all familiar with the Ferrero Group, and especially with its best-seller, the famous chocolate and...

Hello my dear readers. Today, I want you to Take a break. Does it sound familiar? Yes, you recognised the famous slogan of Kit Kat, the...

One of the best selling gift in Japan White Lover is a chocolate snack that began selling in December 1976 in Hokkaido. Annual sales...

#Cadbury Cadbury World is a visitor attraction, featuring a self-guided exhibition tour, created and run by the Cadbury company. They are...

Background introduction Mars is an American global manufacturer of confectionery, pet food, and other food products and a provider of...

« Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a...

#Cadbury Hello Readers! it was an absolutely wonderful opportunity for me to work on this blog and understand the Chocolate industry. A...

#Cadbury Cadbury!! What are the things that come to your mind? It is either the “Drumming Gorilla ad” or “Eyebrow Children”, when you...

In Shanghai, there are always some underperforming brands facing closure. Only in the catering industry, Shanghai has an average of more...

Who did not dream about being in a place filled with chocolates as the Charlie & the chocolate factory movie or as Omer's chocolate city...

A few weeks after I arrived to France, I was surprised to find out that Kit Kat was not a Japanese product and how different it is...

Vintage is the new trend. And not only in the fashion industry. Some well-known brands found it interesting to relaunch or modernize some...