The Ferrero Group I am sure you are all familiar with the Ferrero Group, and especially with its best-seller, the famous chocolate and...

Hello my dear readers. Today, I want you to Take a break. Does it sound familiar? Yes, you recognised the famous slogan of Kit Kat, the...

« Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a...

As you might know, you are not the only one to stuff yourself with chocolate. A tenth of the annual sales of chocolate confectioneries...

Who did not dream about being in a place filled with chocolates as the Charlie & the chocolate factory movie or as Omer's chocolate city...

Co-what? I guess we all measure the importance of partnerships in the creation and development of a company, no matter its sector of...

#KitKat #Cadbury #Snickers Brand owners feel that they know what their brand represents but what determines brand perception is what the...

Vintage is the new trend. And not only in the fashion industry. Some well-known brands found it interesting to relaunch or modernize some...

Today, I would like to discuss about brand personality and how different brands develop their personality traits through advertisements....