The Ferrero Group I am sure you are all familiar with the Ferrero Group, and especially with its best-seller, the famous chocolate and...

Hello my dear readers. Today, I want you to Take a break. Does it sound familiar? Yes, you recognised the famous slogan of Kit Kat, the...

Organizing a branded event is one of the best way to engage your customers. By creating a background for an event and telling stories...

Classic but boring? Hershey is the classic bar that everyone loves and adores. This timeless bar you relish today is presumably the same...

One of the best selling gift in Japan White Lover is a chocolate snack that began selling in December 1976 in Hokkaido. Annual sales...

#Cadbury Cadbury World is a visitor attraction, featuring a self-guided exhibition tour, created and run by the Cadbury company. They are...

Background introduction Mars is an American global manufacturer of confectionery, pet food, and other food products and a provider of...

« Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a...

#Cadbury Hello Readers! it was an absolutely wonderful opportunity for me to work on this blog and understand the Chocolate industry. A...

Have Brands Adapted to Millennial Preferences? Millennials are deemed as the socially, environmentally and health conscious generation,...

Sensual, sexual, sensations… Yes, don’t worry, you did not make any mistakes, it is still a blog about chocolates. The psychoactive...

As you might know, you are not the only one to stuff yourself with chocolate. A tenth of the annual sales of chocolate confectioneries...

#Cadbury Cadbury!! What are the things that come to your mind? It is either the “Drumming Gorilla ad” or “Eyebrow Children”, when you...

In Shanghai, there are always some underperforming brands facing closure. Only in the catering industry, Shanghai has an average of more...

Fair trade: a green, social and trendy concept« So bio, so ethic, so chic » is the current trend, and even in the chocolate industry....

Let's take a look at the top favorite chocolate brands that Americans prefer. We won't get the breakdown of all 50 states but here are...

#KitKat #Cadbury #Snickers Emotional branding is a highly influential technique to hook the users. It is a consumer-centric approach (Or...

Who did not dream about being in a place filled with chocolates as the Charlie & the chocolate factory movie or as Omer's chocolate city...

Chocolate and confectioneries are no longer a European and American consumption goods. The chocolate consumption, whatever its state, is...

Co-what? I guess we all measure the importance of partnerships in the creation and development of a company, no matter its sector of...