Hello Readers! it was an absolutely wonderful opportunity for me to work on this blog and understand the Chocolate industry.
A story & History is very important in any brand management. When I think about Cadbury, they have market for nearly 200 years. How is that even possible? Yes ! it is because of their history in Brand management with Quality & taste in their products.
In 1824, John Cadbury opened a grocer's shop at 93 BullStreet, Birmingham. Among other things, he sold cocoa and drinking chocolate, which he was preparing himself using a pestle and mortar. John's wares weren't just inspired by his tastes, they were driven by his beliefs. Tea,Coffee, cocoa and drinking chocolate were seen as healthy, delicious alternatives to alcohol.
The video above shows the Timeline of Cadbury how they became such a Big company.
PRODUCTS
Cadbury has a very diverse set of Products. The products of them can be majorly split into 4 categories. They are Single Bars, Blocks,Bags & Boxes and Drinks.
The above video shows the different categories of products that cadbury hold.
SPECIAL OCCASION PRODUCTS
Cadbury also produces different products for very special occasions. Some of these products are found in commercial stores but few are really exclusive.
This image shows the Christmas range of chocolates that they have launched this year.
As a way of showing support to they armed forces society Cadbury has made this chocolate for HastagThanyou100 and it has been posted in Royal British Legion telling that people who participate will be given this special edition of chocobar.
CADBURY COMMUNITIES
"The Cadbury Foundation was set up in recognition of the company founders and their investment in the welfare of their employees. The Cadbury brothers, George and Richard Cadbury, believed in creating a prosperous, enterprising and inclusive community and their passion is echoed in the work the Foundation do today."
The very first grant given by The Cadbury Foundation was a donation of £40 to Stirchley Girls’ Club, recorded on the 8th of November 1935.This was Building the foundation"
Source : the Cadbury Website
PARTNERING WITH BRITISH PARALYMPIC ASSOCIATION
"Paralympics GB have a proud track record and they are working hard to ensure that the momentum created by London 2012 affects real change, lasting improvement and supports their vision to: ‘Through sport, inspire a better world for disabled people’.
The Cadbury Foundation are thrilled to work alongside the team and fund Sports Fest - a series of free events that give people the chance to try out Paralympic sports. Sports Fest has become a hugely successful event and we look forward to helping more budding Paralympians take their sport to the next level." Souce : Cadbury Website
WOW !! PERSONALIZED CHOCOLATES
Yes ! Cadbury offers personalized chocolates.All we have to do is order the previous day before 4pm and it is delivered the next day.
On all the different varieties of chocolates that I have worked on on this blog, Cadbury is really "free the joy". They have rich history which is storylined, good marketing and good tourism attractions. This is one of the quality that any brand should learn from Cadbury; how to position themselves in the market.