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Sindhuja Shanmugasundaram
Nov 26, 20182 min read
Home of Cadbury
#Cadbury Hello Readers! it was an absolutely wonderful opportunity for me to work on this blog and understand the Chocolate industry. A...

Sindhuja Shanmugasundaram
Nov 19, 20182 min read
Socializing Cadbury
#Cadbury Cadbury!! What are the things that come to your mind? It is either the “Drumming Gorilla ad” or “Eyebrow Children”, when you...

Sindhuja Shanmugasundaram
Nov 13, 20182 min read
I am emotionally bonded with my Chocolate Brand
#KitKat #Cadbury #Snickers Emotional branding is a highly influential technique to hook the users. It is a consumer-centric approach (Or...

Sindhuja Shanmugasundaram
Nov 5, 20182 min read
Customer Perception is Everything - Brand Perception
#KitKat #Cadbury #Snickers Brand owners feel that they know what their brand represents but what determines brand perception is what the...

Sindhuja Shanmugasundaram
Oct 29, 20184 min read
Am I loyal to the Brand ?- Brand Switching
#KitKat #Cadbury #Snickers A loyal Customer is like an asset to the Company. The cost of acquiring a new customer is very high compared...
Articles: Blog2
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