Sindhuja ShanmugasundaramDec 3, 20182 min readCHOCO - FULL OF FUN #CADBURYWORLD#Cadbury Cadbury World is a visitor attraction, featuring a self-guided exhibition tour, created and run by the Cadbury company. They are...
Sindhuja ShanmugasundaramNov 26, 20182 min readHome of Cadbury#Cadbury Hello Readers! it was an absolutely wonderful opportunity for me to work on this blog and understand the Chocolate industry. A...
Sindhuja ShanmugasundaramNov 19, 20182 min readSocializing Cadbury#Cadbury Cadbury!! What are the things that come to your mind? It is either the “Drumming Gorilla ad” or “Eyebrow Children”, when you...
Sindhuja ShanmugasundaramNov 13, 20182 min readI am emotionally bonded with my Chocolate Brand#KitKat #Cadbury #Snickers Emotional branding is a highly influential technique to hook the users. It is a consumer-centric approach (Or...
Sindhuja ShanmugasundaramNov 5, 20182 min readCustomer Perception is Everything - Brand Perception #KitKat #Cadbury #Snickers Brand owners feel that they know what their brand represents but what determines brand perception is what the...
Sindhuja ShanmugasundaramOct 29, 20184 min readAm I loyal to the Brand ?- Brand Switching#KitKat #Cadbury #Snickers A loyal Customer is like an asset to the Company. The cost of acquiring a new customer is very high compared...