Cadbury!! What are the things that come to your mind? It is either the “Drumming Gorilla ad” or “Eyebrow Children”, when you think little more brand oriented you will get “A glass and a half full” or a “spoonful of joy”. Yes! There is a glass and a half full Cadbury in everyone’s life.
Just take a minute to think about the above rationally. What a wonderful marketing strategy that has been in our minds when we just think of the brand. Cadbury has used media as a good tool for marketing its products and has always used the best ads & catchy phrases to bond with the customers.
Will the Brand go less in Digital Age?
Come-on! It’s like a Duck that lays golden eggs for them.
Cadbury have a number of different Twitter Pages , (@CadburyUK, @CadburyIreland, @CadburyNewZealand, @CadburyCanada, @CadburyMY) and also one specifically for their tourist attraction @CadburyWorld.
Their biggest following is on their @CadburyUK handle (304k followers) .
The Royal British Legion has partnered with the Cadbury UK & posted invited people to take part in Thank you100 and enjoy the Dairymilk.
Cadbury world gives us a Happy Christmas mood when we look at its Social Page "Dive Into our Chocolatey Christmas"
Their Facebook page is filled with new launches & videos. They have very good number of followers on their Dairy Milk official page, but still have not posted in the last 3 years. Posting & engaging with customers often will definitely increase the consumption of their chocolates all around the world and potentially drive more people to follow their brand.
Other Platforms:
Google+:
Cadbury have a quite large following of nearly 4,185,000 on Google+,however they have not posted in 3 years.they have very less interactions on google +.Focusing on it might be a good engaging content as many people and emergence of android is bringing more users to Google+
Instagram:
Cadbury has 196,000 followers on its Instagram Cadbury UK account, in which they post regularly
Conclusion:
Cadbury has very good number of followers on Twitter. According to me, Twitter is not much preferred attractive social media compared to Facebook & Instagram.
people Under the age 30 are mostly addicted to social media platforms like Facebook & Instagram. They also provide excellent ways of sharing and it is the best way for influential marketing strategy too.If Cadbury uses these platforms for promotion they will reach more audience.
Cited Sources :
Style of Writing adapted from "LinkHumans (2015) How Cadbury Uses Social Media?Blog "
Twitter,facebook ,Instagram & Google+