Hello my dear readers. Today, I want you to Take a break. Does it sound familiar? Yes, you recognised the famous slogan of Kit Kat, the UK brand which belongs to the Nestlé group. Its marketing strategies are more and more extravagant and original.
Take a break from trying to find the sock that probably got lost in the washing machine (we all know there is a plot). Take a break from all the assignments you have to finish for tomorrow.
And enjoy how Kit Kat still manage to launch innovative and fun PR communication. This is the brand that always surprises me with its amazing campaigns.
Kit Kat Sushi?
Yes, I know, it can sound surprising: Kit Kat imagination has no limits. Despite the products name ("Tuna", "Egg"), Kit Kat kept the taste as chocolate: raspberry flavored Kit Kat placed on top of white chocolate covered rice puffs, white chocolate covered rice puffs...
The Sushi Kit Kat set was limited to 500 customers (that was making a purchase of 3,000 yen or more at the shop opening in Ginza in 2017: around 25 euros).
Your flight has been delayed? Kit Kat offers you to Take a break... For free
Kit Kat has imagined and realised an amazing campaign advertising... Offering free Kit Kat for passengers with delayed flights in a vending machine. Passengers only had to scan its flight ticket to be allowed to Take a break for free. And guess what? Of course, it has been filmed. Enjoy!
Kit Kat helps you to propose your fiancé!
Evan Wilt became famous in May on Twitter when her girlfriend posted a picture of him eating a Kit Kat and complaining about the fact that he did not know how to eat a Kit Kat properly. The post became viral: 34, 000 retweets and more than 7000 comments. In July, the brand proposed him to his girlfriend, Haley Byrd on July 4th.
Why get involved in a such a personal moment? Kit Kat joined in because the brand "is all about breaks," explained Lingeris, media and brand publicity Manager.
This campaign was a joint effort between Kit Kat’s internal team and agency partners Ketchum, which handles PR. Social medias welcomed this campaign positively, and I did too. How cool is it? Be honest!
Kit Kat Museum:
If you still want more, you can go to their Museum in Japan to explore their amazing creations in terms of packagings and flavours since 1973 until now.
Kit Kat is definitely a brand that keeps reinventing itself, innovating, pushing its limits, exploring flavours, senses and introducing new trends.
Hope you enjoyed your break!
Cited sources:
"Japan Unleashes Limited Edition Kit Kat Sushi" - Grapee - January 31, 2017
Bradley D. - He deserved a break: Why Kit Kat helped a new customer propose his girlfriend - PR Week - July 6th, 2018