Cadbury World is a visitor attraction, featuring a self-guided exhibition tour, created and run by the Cadbury company. They are located at 2 places: Birmingham, UK (1990) & Dunedin ,NewZealand. (2003)
Cadbury World creates a positive memory of experience with the customer and makes them emotionally bonded with the product; and children visiting this world at young age think about how chocolate is made every time they consume a chocolate.
It offers liquid chocolate, things to watch, discover, ride and chat and they see making of chocolates and experience a positive and happy feeling being in the Cadbury world.
This can be one of the major contributors to Brand Loyalty.
A child that experiences this positive feeling at an early age may never tend to change the chocolate brand because it has a very good memory.
TOURS
BIRMINGHAM
It has been stated that Cadbury world has become largest Leisure attractions attracting nearly 500,000 visitors each year. It attracts many Children. It offers the below
Visitors can explore & discover the history
Learn about the origins of Chocolate Business
Static Sets
Animations
Video Presentations
Multi-sensory Cinema
Interactive displays & Activities& Staff Demonstrations
The Bournville Experience
4D Chocolate Adventure
Previously it had a Cadbury Collection Museum ,Cadbury Land & Essence which was later replaced by many other attractions.
Souce :Wikipedia
DUNEDIN
The Dunedin Cadbury World offers three different tours: the Factory Tour, the Shortened Tour, and the Centre Tour. The Factory Tour takes approximately 75 minutes, and incorporates a ten-minute self-guided tour around the Visitors' Centre before a fully guided tour through several areas of the operational factory. Chocolate samples—including fresh liquid chocolate—are given along the way, and the tour culminates in a five-story decommissioned crumb storage silo, inside of which currently is the world's largest chocolate waterfall. The Factory Tour only operates on weekdays; the factory does not work on the weekends. As a result, Shortened Tours are offered on Saturdays and Sundays. These tours do not venture into the factory; instead a DVD is played in which shows weekday operation. The final tour option, the Centre Tour, is purely self-guided around the Visitors' Centre. All tours end up in the Cadbury World retail outlet, which has chocolate at discounted prices compared to supermarkets in Dunedin, and unique, novelty souvenirs. "
Source :Wikipedia
CHRISTMAS @ CADBURY WORLD
I personally came to know about this just when I started working with the blog. I absolutely think this type of attraction is mind blowing. When I will to go UK, I will definitely visit this paradise and indulge in this chocolate world and rekindle my childhood.
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