One of the best selling gift in Japan White Lover is a chocolate snack that began selling in December 1976 in Hokkaido. Annual sales...

Have Brands Adapted to Millennial Preferences? Millennials are deemed as the socially, environmentally and health conscious generation,...

Sensual, sexual, sensations… Yes, don’t worry, you did not make any mistakes, it is still a blog about chocolates. The psychoactive...

As you might know, you are not the only one to stuff yourself with chocolate. A tenth of the annual sales of chocolate confectioneries...

#KitKat #Cadbury #Snickers Emotional branding is a highly influential technique to hook the users. It is a consumer-centric approach (Or...

Chocolate Symbolism Chocolate has always been regarded as a symbol of love and affection. An edible declaration that conveys romance, a...

My dear readers, Today, I want to tell you more about those brands that are using humour for attracting and keeping its consumers. Humour...

#KitKat #Cadbury #Snickers Brand owners feel that they know what their brand represents but what determines brand perception is what the...

Dear reader, Today, I desire to tell you more about these brands which speak to every generation, from young people to adults, at any...

Your taste has changed over the span of your lifetime. Perhaps you're eating things now that you never dreamed of before. Research states...

#KitKat #Cadbury #Snickers A loyal Customer is like an asset to the Company. The cost of acquiring a new customer is very high compared...