Chocolate Symbolism Chocolate has always been regarded as a symbol of love and affection. An edible declaration that conveys romance, a...

A few weeks after I arrived to France, I was surprised to find out that Kit Kat was not a Japanese product and how different it is...

My dear readers, Today, I want to tell you more about those brands that are using humour for attracting and keeping its consumers. Humour...

Despite a low per capita consumption compared to its neighbors (Swiss, German and United Kingdom), France is still one of the most...

#KitKat #Cadbury #Snickers Brand owners feel that they know what their brand represents but what determines brand perception is what the...

Vintage is the new trend. And not only in the fashion industry. Some well-known brands found it interesting to relaunch or modernize some...

Today, I would like to discuss about brand personality and how different brands develop their personality traits through advertisements....

Dear reader, Today, I desire to tell you more about these brands which speak to every generation, from young people to adults, at any...

Your taste has changed over the span of your lifetime. Perhaps you're eating things now that you never dreamed of before. Research states...

#KitKat #Cadbury #Snickers A loyal Customer is like an asset to the Company. The cost of acquiring a new customer is very high compared...

Who has never yielded to a chocolate bar or a chocolate candy ? The chocolate manufacturing industry has grown for the last decades and...